Proof Positioning

Overland Park, Kansas, United States

Emotional market research for actionable customer insights

Proof Positioning specializes in emotional market research, offering a unique methodology to quantify emotional resonance and understand customer behavior. Founded by mergers and acquisitions analysts in 2012, the company has developed a method that combines emotional resonance testing with quantitative analysis to provide insights into why customers choose to do business with specific organizations.

The agency's core services include market research, research for nonprofits, and employee engagement. By focusing on emotional responses, Proof Positioning helps clients understand how their messages land emotionally, where confidence forms, and where resistance builds. This approach allows clients to make informed decisions that align with customer motivations and preferences.

Proof Positioning has worked with several hundred organizations, delivering insights that have led to significant business growth. Clients like LightEdge and MRIGlobal have reported substantial improvements in their marketing strategies and business operations, attributing their success to the actionable insights provided by Proof Positioning.

14
YEARS IN BUSINESS
1
SERVICES

Capabilities

About this agency on Agency List

Proof Positioning is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

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Local context

Proof Positioning operates in Overland Park, Kansas, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.