Proof Positioning

Proof Positioning specializes in emotional market research, offering a unique methodology to quantify emotional resonance and understand customer behavior. Founded by mergers and acquisitions analysts in 2012, the company has developed a method that combines emotional resonance testing with quantitative analysis to provide insights into why customers choose to do business with specific organizations.

The agency's core services include market research, research for nonprofits, and employee engagement. By focusing on emotional responses, Proof Positioning helps clients understand how their messages land emotionally, where confidence forms, and where resistance builds. This approach allows clients to make informed decisions that align with customer motivations and preferences.

Proof Positioning has worked with several hundred organizations, delivering insights that have led to significant business growth. Clients like LightEdge and MRIGlobal have reported substantial improvements in their marketing strategies and business operations, attributing their success to the actionable insights provided by Proof Positioning.