Propeg

São Paulo, São Paulo, Brazil

Creativity-driven branding and strategic insights across Brazil

Propeg is a Brazilian independent agency, established in 1965, with a strong presence in São Paulo, Rio de Janeiro, Distrito Federal, Goiás, Pernambuco, and Bahia. The agency emphasizes creativity as the core of its operations, transforming insights into strategic solutions and new business opportunities. Propeg is part of the WPI network, connecting with 95 agencies in 50 countries, which enhances its access to global trends and tools.

The agency offers a range of services including creative concepting and production, media planning and buying, brand campaigns, and corporate communications. Propeg serves both national and regional clients, leveraging its strategic locations to deepen its understanding of diverse markets and audiences across Brazil.

Propeg's leadership team includes experienced professionals like Fernando Barros, Vitor Barros, and Marcos Fonseca, who contribute to its reputation as one of the most awarded agencies in the country. The agency's commitment to ethical practices and transparency is reflected in its governance structures and compliance initiatives.

61
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

Advertising

Services

What these services involve

Brand Campaigns
Brand Campaigns for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Creative Concepting and Production
Creative Concepting and Production for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Planning and Buying
Media Planning and Buying for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
1965 (61 years)

About this agency on Agency List

Propeg holds an Agency List Score of 53 out of 100.

That score is higher than 6% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Propeg in September 2026, reading 1 page published on propeg.com.br.

The score reflects what Propeg had published by that date; anything published since has not been read.

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