AGENCY LIST

Proper Propaganda

Montreal, QC, Canada
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Public relations for tech companies with brand narrative and influencer relations

Proper Propaganda focuses on public relations for technology companies, offering a unique approach that combines classic PR strategies with modern tactics. They aim to help tech companies become known and loved, while also dominating their market category. The agency positions itself as an 'un-PR agency' that understands the business realities of tech firms.

Their core services include crafting brand narratives, classic PR, performance PR, influencer relations, and AI search visibility. Proper Propaganda emphasizes the importance of a coherent story in a low-attention-span world and ensures that senior staff or shareholding partners are involved in every account. They offer a results-oriented billing model, tying a high percentage of fees directly to outcomes.

Proper Propaganda has worked with clients like HOVERAir, Keychron, and VELOTRIC, helping them redefine categories, expand into new markets, and drive sales. Their approach is praised by clients for being proactive, creative, and effective in generating buzz and traffic.

15
YEARS IN BUSINESS
4
SERVICES

Capabilities

Category

PR and Communications

Services

What these services involve

Crisis Communications
Crisis Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Relations
Media Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Press Releases and Newsroom
Press Releases and Newsroom for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Thought Leadership PR
Thought Leadership PR for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Founded
2011 (15 years)

How Proper Propaganda scores 47 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (2011).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Proper Propaganda is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Proper Propaganda and may evolve as additional data is verified or updated.

Local context

Proper Propaganda operates in Montreal, QC, Canada serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.