PUBLIC New York City is a creative agency specializing in brand identity and strategic communications. Based in New York City, the agency focuses on helping clients communicate their core values with broader impact, efficiency, and appeal. Their approach emphasizes the importance of execution in delivering successful PR campaigns.
The agency offers a unique diagnostic tool called PANIC, which evaluates brands and develops communication strategies by analyzing five core elements: purpose, aesthetic, narrative, influence, and craftsmanship. This process helps clients understand their brand strengths and areas for growth. PUBLIC also provides media relations and separate PANIC consulting services.
PUBLIC's expertise is recognized by institutions like the Georgetown University McDonough School of Business, where they lecture on marketing. Their client portfolio includes notable names such as Qatar Airways, Petrossian Caviar, and Zurich Financial, showcasing their capability to handle diverse and high-profile projects.