Publicis Commerce

Publicis Commerce focuses on creating impactful experiences that connect brands with people, making brands the hero of the moment. They emphasize authentic and human interactions, aiming to leave a lasting positive impact on consumers. The agency is part of a global group and operates through four specialized companies.

Their core services include logistics, data capability, retail cloud solutions, and omni-channel marketing. Publicis Commerce offers a custom-built retail execution platform and a bespoke enterprise app called Retail Cloud, which provides intelligent architecture and customizable features. They also provide shopper marketing, integrated RTM, and field and channel marketing services.

Publicis Commerce has worked on notable projects such as the Kelloggs Noodles, Vaseline Body Lotion, and Parmalat Cheese case studies, demonstrating their ability to create memorable brand experiences. They focus on maximizing business impact while minimizing risk, particularly in the informal retail sector in South Africa.