Purchased

Purchased provides consumer brands and retailers with insights into shopper plans, behaviors, and purchases. They offer services such as the Generative AI Brand Tracker and Shopalong™ Digital Advertising Impact Measurement to help businesses understand their brand presence and the impact of their digital campaigns. By following consumers both in-store and online, Purchased delivers a comprehensive view of the omnichannel purchase path.

Their solutions go beyond traditional metrics, offering a granular analysis of the omnichannel lifts generated by paid advertising. Purchased's approach ensures that brands are informed and up-to-date with evolving consumer discovery methods, leveraging generative AI to track brand presence and attributes. This enables companies to measure the true impact of their digital ad spend and translate insights into actionable strategies.