Pure Branding

Pure Branding specializes in transforming science-driven supplement companies into beloved brands through strategic consulting, market research, and brand activation. Since 1999, they have supported both emerging and legacy dietary supplement companies, helping them build loyalty, grow market share, and increase their valuations.

The agency offers a range of services including brand strategy, market research, and marketing activation. They focus on creating lasting value in the marketplace by fostering a culture of collaboration and aligning brands with their greater purpose. Their approach includes psychographic consumer segmentation and traceability programs to enhance brand transparency and consumer trust.

Pure Branding has a proven track record of success, with notable projects such as the strategic DTC rebrand of Persona leading to Nestlé's acquisition and the bold brand strategy for Biocidin Botanicals resulting in a private equity exit. Their work with Gaia Herbs on a legacy rebrand led to a threefold increase in sales.