Pure. Your Friendly Neighborhood Global Agency

Pure works out of New Orleans on brand and business growth projects for organizations like Rutgers, New Orleans City Park, Ochsner Health, and Stony Brook University. Founded in 2009 by Tarik Sedky, the agency covers naming, visual identity, messaging, brand guidelines, rebranding, and packaging identity, along with the marketing and production work that follows a brand launch. Public relations is the one service area it steps back from, handling most everything else a client needs to take a brand from concept to rollout.

Projects move through four stages: foundational planning and strategy, brand design, marketing, and execution and delivery, with teams staffed by specialists assigned to each category rather than generalists spread across every task. For Stony Brook University, Pure took on a repositioning of the school's brand, working from shared insights between client and agency rather than a one-directional handoff. That collaborative model, described internally as one-team and built on direct relationships, shapes how engagements run from the first planning sessions through final delivery.