Purple Strategies

Purple Strategies helps the world’s most important organizations address their toughest challenges through politically inspired strategy and activation. They focus on reputation management, crisis communication, and corporate repositioning, aligning performance, character, and connectedness to the future.

Their services include reputation assertion, crisis management, and executive reputation building, employing a range of tactical options such as advertising, earned media, and coalition building. Purple Strategies is known for its thoughtful, agile, and outcome-focused approach, grounded in political strategy and activation.

Notable engagements include helping McDonald’s enhance its reputation as America’s best first job, assisting BP in crisis communication post-Deepwater Horizon, and aiding Abbott in strategic reinvention. Their work is often protected by client confidentiality, but they have a track record of solving complex issues for major brands.