Quaker City Mercantile

Quaker City Mercantile is a unique enterprise specializing in spirits branding and consultancy. They are known for their innovative approach called Brand Mysticism, developed by founder Steven Grasse, which has been instrumental in creating cult brands like Hendrick’s Gin. The agency operates with a diverse team that includes designers, mixologists, and even a biochemist, all contributing to their comprehensive brand-building process.

Their core services include brand strategy and positioning, visual identity, and packaging design, with a strong emphasis on creating complex brand worlds. Quaker City Mercantile also owns a distillery in New Hampshire, which serves as a test kitchen for producing avant-garde spirits, further enhancing their branding capabilities.

Notable achievements include the creation of Sailor Jerry Rum, the resurrection of Narragansett Beer, and the re-invigoration of Miller High Life. They have also worked with major brands like Guinness and Pilsner Urquell, showcasing their ability to transform and elevate established names in the alcoholic beverage industry.