re-tool

Minneapolis, Minnesota, United States

Building differentiated brands through strategy, design, and storytelling.

re-tool is a brand consultancy founded in 2011, focused on building better brands through compelling positioning. The agency prides itself on being visual translators, bridging the gap between ideas and solutions. They emphasize the importance of uncovering a brand's unique qualities to help it stand out in a competitive marketplace.

The agency offers a range of services including brand strategy, identity and design, marketing and content creation, and UX/UI web design and development. They work with clients to create holistic brand strategies, engaging visual identities, and comprehensive communication campaigns. Their process involves a deep dive into brand differentiation and positioning to ensure messaging resonates with the target audience.

re-tool has a diverse client portfolio, including entrepreneurs and small to mid-sized companies across various industries. They have been recognized with 32 career awards in brand, marketing, design, sales, and product innovation. The agency is also committed to supporting entrepreneurs, startups, and students through partnerships with organizations like the MN Cup and the Carlson School of Management.

15
YEARS IN BUSINESS
12
SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Founded
2011 (15 years)

About this agency on Agency List

re-tool holds an Agency List Score of 73 out of 100.

That score is higher than 56% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed re-tool in September 2026, reading 4 pages published on retoolmarketing.com.

The score reflects what re-tool had published by that date; anything published since has not been read.

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