Redonk

Founded in 2002, this B2B digital experience agency works with cybersecurity, enterprise software, and industrial products and services companies on brand, marketing, web, and product challenges. Clients have included Datascan, an inventory management company looking to elevate its brand and product user experience, and Exabeam, a cybersecurity analytics company that partnered on building out its brand and product UX/UI.

Services span brand strategy and positioning, visual identity, website design, UX research, product design, and frontend development. Work centers on identifying where a buyer stops believing a company's story, then rebuilding the identity, website, and digital experience around that gap so complicated B2B products become easier to buy and harder to forget. Design happens in collaboration with clients rather than through a handoff process, with the website treated as a tool meant to help people decide rather than simply present information.

Past engagements show the range of problems taken on: Everpure, a global leader in storage arrays, sought help with demand generation programs, while nuHarbor, a managed services cybersecurity company, wanted a refreshed brand and website to build national recognition. Phill Carpenter leads the creative team, client strategy, and overall company direction. Shar Carpenter leads marketing strategy for tech clients, and Ryan Berry serves as Partner and Design Director. Across these projects, the throughline is B2B companies with technical, often hard-to-explain products that need a brand identity and website built to help prospective buyers make a decision rather than just learn a message.