Resch Strategies

Lansing, Michigan, United States

Public affairs, media relations, and digital marketing from a Capitol-area Lansing firm

Resch Strategies works out of Lansing, two blocks from the Michigan Capitol, combining public affairs and PR with digital marketing services. Matt Resch founded the firm in 2009, and it now operates with a leadership team covering public affairs, digital marketing, and communications strategy, including Nick De Leeuw and Anna Heaton as vice presidents, Joe Becsey as public affairs director, and Nikki O'Meara directing digital marketing.

Services span message development, strategic planning, and execution across media relations, crisis and corporate communications, podcasting, organic social media, digital advertising, SEO, and website creation. The firm's proximity to state government shapes its public affairs work alongside broader brand and digital marketing engagements.

17
YEARS IN BUSINESS
12
SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
11-50 people
Founded
2009 (17 years)

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