Rescue Agency is a employee-owned company dedicated to driving health behavior change and fostering positive social change since 2001. With over 220 change agents, the agency operates from six offices across North America, providing a broad suite of services including research and strategy, creative development, media planning, and community engagement.
The agency specializes in crafting tailored campaigns for diverse populations, utilizing a data-driven approach to segment audiences by behaviors, lifestyles, and values. This methodology ensures effective communication and engagement with target groups, such as youth, young adults, and multicultural communities. Rescue Agency's expertise is further demonstrated through their work with prominent clients like the Food & Drug Administration and the California Department of Public Health.
Rescue Agency has developed over 175 campaigns, employing innovative strategies like Social Branding and Peer Crowd Segmentation. Their commitment to impactful results is evident in their focus on areas such as tobacco control, opioid misuse prevention, and nutrition education, making them a leader in behavior change marketing.