Retention Control

Retention Control builds and runs email, SMS and lifecycle programmes for Shopify and DTC brands that have outgrown a basic newsletter and need a structured retention engine instead. Client brands typically fall in the $500K to $5M+ range, spread across the US, UK, Ireland and Europe, and the agency has worked with more than 150 Shopify stores on customer retention and win-back campaigns.

Work centers on Klaviyo-native flows built for Shopify catalogues, along with flow and segmentation builds on Omnisend, and certified partner status across Klaviyo, Omnisend, Brevo and Attentive gives the team platform-specific setup knowledge rather than one generic template. Services cover funnel and lifecycle design, email content and newsletters, personalization and segmentation, deliverability and inbox placement, transactional email setup, and SMS retention marketing, with lifecycle analytics used to monitor these programmes once they go live.

Engagements start with a free 60-minute audit before any programme work begins, giving prospective clients a look at gaps in their current retention setup. After an initial 90-day period, contracts move to month-to-month terms rather than locking brands into longer commitments. The four platform partnerships — Klaviyo, Omnisend, Brevo and Attentive — cover the tools most commonly used across Shopify and DTC retention stacks, and the focus on brands that have outgrown simple newsletter sends points to programme setup and strategy work built around segmented lifecycle marketing rather than one-off campaign sends.