Commonwealth Public Relations & Marketing works with organizations that need sustained media coverage and government relations support in Virginia, and the agency notes that most of its clients have stayed on for more than five years. Its media relations work has placed client stories with reporters across a range of industries, from consumer travel to marine services to construction.
The firm's services span research and planning, public relations, media relations, government relations, social media management, and digital marketing/advertising. It has built a legislative field-team practice that serves as go-to support for government relations work in Virginia, and it has developed crisis communications plans for clients for two decades. A decade of social media management work has shaped how the agency approaches organic content and platform strategy for client accounts.
Campaign work includes securing media coverage for Travelocity's Roaming Gnome mascot debut at a college basketball game, a media relations push behind "Dogs of Sea Tow" that drove significant public attention, and a campaign titled "Smashing Barriers for Women in Construction" that used media relations to spotlight women in the trade. These campaigns reflect the agency's focus on translating client stories into press coverage rather than relying solely on paid promotion, an approach built from long-standing client relationships and repeated work across media relations, crisis communications, corporate communications, and social strategy.