RMI Direct Marketing

Founded in 1985, RMI Direct Marketing is a Connecticut-based agency dedicated to enhancing client success through strategic marketing initiatives. Owned by Rich Leary, the agency focuses on reducing acquisition costs while increasing business results for its clients. RMI specializes in uncovering profitable names to mail, optimizing customer management, and finding the right alternative media programs.

RMI offers a broad suite of services, including digital campaign planning and management, as well as creative development for both print and online platforms. The agency is committed to making the most of its clients' customer bases, ensuring that each campaign is tailored to meet specific goals and deliver measurable results.

With a proven track record of success, RMI has partnered with notable clients such as the Christian Appalachian Project, Consumers’ Checkbook, and Guideposts. These collaborations underscore the agency's ability to support nonprofit missions and deliver impactful creative solutions. RMI's innovative approach and effective negotiation tactics ensure that client objectives are met across both mail and digital channels.