Rugged Coastal

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. They focus on creating narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond. Their approach emphasizes the power of storytelling, strategic thinking, and design to build brands that resonate with people.

The studio offers a range of services including brand identity, brand strategy, messaging, naming, web design, and packaging. They work with teams across Maine and the U.S. who value clarity, concept, and design with substance. Rugged Coastal helps brands find and tell their stories in a clear, honest, and well-crafted manner.

Their capabilities extend to creative direction and ongoing support, ensuring that brands move from story to substance. Rugged Coastal's work includes projects for Foraged Market, Far Out, Miller's Famous, and Highbar, showcasing their expertise in identity design, brand strategy, and art direction.