Russell Herder

Russell Herder combines decades of experience with cutting-edge strategy and creative execution. The agency is driven by empathy, immersing itself in the concerns of clients and the lives of those they need to reach. As a certified B Corp, Russell Herder integrates social responsibility into its operations, recognized as a “Leader in Giving” by Twin Cities Business.

The agency offers a range of services including brand planning and research, creative and content development, digital marketing, public relations, social media management, and user experience design. Russell Herder works across various sectors such as healthcare, finance, government, and law, delivering work that breaks boundaries and engages critical audiences.

With a participatory management approach led by Carol Russell and Brian Herder, the agency collaborates with clients to achieve strategic goals. Notable projects include campaigns for the Minnesota Department of Health and partnerships with brands like Procter & Gamble. The agency's commitment to impactful work is evident in its long-lasting client relationships and award-winning campaigns.