Saenz Digital

Saenz Digital works with local contractors and service companies that need a steady flow of exclusive leads rather than shared ones split among competitors. The agency builds Facebook marketing campaigns aimed specifically at this trade, pairing lead generation with automated follow-up so inquiries get contacted right away instead of sitting in an inbox overnight.

The process runs through three stages: Discover, Identify, and Create, moving from understanding a contractor's target customer to identifying the right audience on Facebook and creating the ads and funnels that generate leads. Marketing automation handles the instant follow-up piece, while conversion rate optimization and ads management work together to filter out tire kickers so sales teams spend time on quality jobs instead of chasing unqualified inquiries. The stated aim throughout is booking more jobs and closing deals faster.

Saenz Digital is a U.S.-based local marketing agency, with a founder who has worked in digital marketing and business development since around 2005 and began helping local businesses sell more through digital channels in 2011. Over that time, the agency has worked with dozens of local service businesses alongside some larger brands, applying the same lead-generation and follow-up approach built specifically around Facebook advertising for the contractor and home-service space.