AGENCY LIST

Sago

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AI-powered research and global qualitative insights

Sago leverages 55 years of industry experience to provide adaptive solutions in market research. They offer a comprehensive suite of qualitative and quantitative capabilities, including AI-powered research platforms like Methodify® and QualBoard® for digital discussions and interviews.

Sago serves a diverse range of industries such as consumer packaged goods, financial services, healthcare, and technology. Their services include global qualitative and quantitative research, in-person facilities, and neuromarketing tools, all designed to form deeper customer connections and streamline the research process.

With a focus on delivering high-quality data and insights, Sago helps clients make informed business decisions. They emphasize a consultative approach and access to a global audience, ensuring that research is both efficient and impactful.

57
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
500+ people
Founded
1969 (57 years)

About this agency on Agency List

Sago holds an Agency List Score of 94 out of 100.

That score is higher than 82% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Sago in September 2026, reading 6 pages published on sago.com.

The score reflects what Sago had published by that date; anything published since has not been read.

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