Saltworks

Saltworks is a branding and experience design firm that specializes in connecting enthusiast brands with their audiences. Since 1995, they have focused on brand positioning, growth marketing, and experience design solutions tailored to high consideration and high emotion customers. Their expertise spans various industries, including aviation, outdoor, music, and consumer electronics.

The firm offers a range of services such as brand strategy, offer development, and experience design. They emphasize customer empathy through ethnographic research, segmentation, and journey mapping. Saltworks helps brands articulate their stories and develop value propositions that meet the deeper emotional and rational needs of their customers.

Saltworks has worked with notable clients like Cessna, The North Face, and MIT, providing integrated communication programs and optimized buyer experiences. Their approach ensures that brands not only acquire but also retain market share by building authentic relationships with their customers.