Sara FeinsteinVice PresidentDr. Faucheux

Certus Insights is a market research firm built around polling and media analytics, tracking news coverage and social conversation alongside traditional survey and interview work. The firm has conducted research in 32 countries across six continents and works on recruiting decision-making audiences that are otherwise hard to reach for standard panels.

Services span quantitative surveys, qualitative interviews, focus groups, social listening, brand tracking, product concept testing, pricing research, and customer journey research, with competitive and category analysis rounding out the offering. Andrew Rugg works across quantitative, qualitative, and analytics methodologies, Sara Feinstein leads data analysis and data visualization, and Dr. Faucheux contributes as a public opinion analyst. Certus Insights operates independently rather than as part of a larger network.