AGENCY LIST

Schmidt Public Affairs

Alexandria, Virginia, United States
Visit schmidtpa.com

Healthcare communications and public affairs expertise

Schmidt Public Affairs is a nationally renowned firm specializing in integrated health policy and healthcare communications. Founded by John Schmidt in 2004, the agency focuses on humanizing complex health policy topics and influencing key stakeholders in Washington, DC, and beyond. The team is composed of professionals with diverse backgrounds in public administration, health policy, political campaigns, and more.

The agency offers a range of services including strategic planning, media relations, messaging, grassroots advocacy, and digital and social media optimization. They are known for their ability to connect organizations with the right media outlets and craft clear, memorable communications. Schmidt Public Affairs also excels in crisis communications and community relations, ensuring their clients' messages are effectively communicated.

Schmidt Public Affairs has a proven track record of success, having won the “Grand Prize: PR Campaign of the Year” award from PR Daily. They have worked with a variety of clients, including national and state associations, Fortune 500 companies, and nonprofits in the healthcare sector. Their strategic media campaigns have addressed issues such as insurer overreach and access to physical therapy services.

22
YEARS IN BUSINESS
5
SERVICES

Capabilities

Category

PR and Communications

Services

What these services involve

Corporate Communications
Corporate Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Crisis Communications
Crisis Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Relations
Media Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Press Releases and Newsroom
Press Releases and Newsroom for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people
Founded
2004 (22 years)

About this agency on Agency List

Schmidt Public Affairs holds an Agency List Score of 73 out of 100.

That score is higher than 56% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Schmidt Public Affairs in September 2026, reading 5 pages published on schmidtpa.com.

The score reflects what Schmidt Public Affairs had published by that date; anything published since has not been read.

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