Scoutbrand

Birmingham, Alabama, United States

Building brands with strategy and thoughtful design

Scout Branding, based in Birmingham, specializes in building brands from the ground up and enhancing established brands through strategic and thoughtful design. Founded in 2006 by Paul Crawford, the agency has grown from a small design studio into an award-winning creative agency. Scout positions itself as a genuine creative partner, dedicated to providing clients with the confidence and tools needed to make an impact.

The agency offers a range of services including brand language development, brand identity creation, web design and development, and brand implementation. They focus on crafting authentic logos and brand systems, creating user-friendly web experiences, and ensuring consistency across all brand touchpoints. Scout also provides ongoing partnerships through retainer services, acting as a dedicated design department for their clients.

Scout has worked with a variety of clients, delivering projects such as brand identity for Motivated Movers and website design for Strong Automotive. Their approach is rooted in strategy and creativity, aiming to leave a lasting impression and drive results for businesses of all sizes.

20
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Naming
Naming for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Rebranding
Rebranding for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people
Founded
2006 (20 years)

About this agency on Agency List

Scoutbrand holds an Agency List Score of 73 out of 100.

That score is higher than 56% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Scoutbrand in September 2026, reading 6 pages published on scoutbrand.com.

The score reflects what Scoutbrand had published by that date; anything published since has not been read.

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