Search Engine Optimist

Founded in 2007 by Carl Larson, Search Engine Optimist works out of Seattle with ecommerce businesses that need SEO, PPC, and consulting handled together rather than split across separate vendors. Larson co-founded the Seattle Search Network and has kept the agency focused on online retail since its start.

Store setup and platform selection span Shopify, WooCommerce, and Magento, paired with ERP and backend integration to keep inventory and order management running once a store launches. Technical SEO audits address site speed, indexing, and mobile optimization, targeting the backend issues that often cap organic visibility for online retailers. Google Ads management covers Search, Shopping, and Display, with strategic oversight tying paid and organic efforts into a single program.

Larson teaches the eMarketing 431 course as adjunct faculty at the University of Washington, Bothell, and has spoken at Seattle GiveCamp and conferences including Connect Miami. He has also volunteered direct marketing services pro bono to local nonprofits.