Serif Group

Serif Group works out of Lexington, Kentucky, handling logo and identity development, publication design, and web design for clients who need marketing help across both print and digital channels. The agency treats brand as something every company already has, whether that shows up in a paper sample and ink color choice or in how a business shows up on a smartphone screen.

Services span website design, email content and newsletters, brand strategy and positioning, naming, visual identity, and report and publication design. The agency describes its approach as producing streamlined, value-added marketing ideas rather than complicated plans, applying that same thinking whether the deliverable is a printed publication or an online marketing campaign.