Seroka

Seroka works exclusively with mortgage and real estate businesses, a focus that traces back to its founding in 1987 by Pat Seroka. What started with a single client has grown into an agency built around the specific marketing challenges of these two industries, now guided by John Seroka, who shapes the agency's strategic direction.

The agency's service list covers content marketing aimed at positioning clients as industry leaders, media relations and public relations work built to establish thought leadership, and digital marketing strategies intended to generate leads and boost visibility. Social media work focuses on targeted engagement that keeps brands top of mind, while brand development covers messaging and visual identity. For clients that need senior marketing input without a full-time hire, Seroka offers a Fractional Chief Marketing Officer service alongside customized strategic planning tied to business goals.

The team behind this work includes specialists rather than generalists: Rachel focuses on reinvigorating clients' marketing efforts, and Sydney brings experience specifically in social media strategy. That structure reflects the agency's broader approach of pairing industry-specific knowledge in mortgage and real estate with functional expertise across content, PR, digital, and social channels, rather than treating those disciplines as interchangeable. Nearly four decades in, the agency continues to operate from Brookfield, Wisconsin, still centered on the same two verticals it set out to serve at founding.