Serve Marketing is the nation's first all-volunteer, nonprofit advertising agency dedicated to creating impactful public service campaigns. Founded in 2002 by the employees of BVK, Serve focuses on addressing underserved crisis, health, and safety issues affecting low-income women, children, and families of color. The agency operates with a unique approach, utilizing a vast network of volunteer talent to deliver creative solutions that challenge comfort zones and inspire change.
Serve Marketing offers a range of services akin to those of large for-profit ad agencies, but provides them free of charge to nonprofit clients. They only charge for out-of-pocket media and production costs, which are often donated or heavily discounted. The agency's campaigns are known for their bold and attention-grabbing tactics, such as placing pregnant teen boys on buses or creating fake STD stores, to ensure messages are impossible to ignore.
Over the years, Serve has developed over 100 behavior-changing campaigns, impacting communities across the country. Their work includes notable projects like 'Get Checked Omaha' and 'Strong Baby', which have contributed to improving public health and safety. Serve's commitment to sharing successful campaigns with other nonprofits amplifies their impact, fostering change on a national scale.