SGM Advertising

SGM Advertising works with plumbing, HVAC, and home improvement contractors across the country, a focus shaped by CEO Steve Garland, who grew up as the son of a plumber before becoming a radio and TV broadcaster and strategic marketer. That background informs the agency's approach to an industry it knows from the inside, rather than treating contractor marketing as a generic vertical.

Services span both broadcast and digital channels: marketing planning, radio advertising, and media buying sit alongside Google AdWords and pay-per-click campaign management backed by analytics tools meant to track digital performance. Creative production includes custom jingles produced through The Jingle Lab, along with radio and TV commercials and video work built for contractor clients specifically.

The agency's Carmichael, CA team includes Steve Garland as President overseeing strategic planning and creative direction, Denise McClure as CFO and assistant media buyer, and staff dedicated to creative, talent, accounts payable, jingle production, and commercial production. Over three decades, the shop has produced more than 200 commercial jingles heard in markets nationwide, alongside a body of radio and TV commercial work, and currently manages millions of dollars in ad spend annually for its contractor clients.