Sherry Matthews Group

Sherry Matthews Group works with government and public-sector clients on campaigns that ask people to change behavior, from the long-running Don't Mess with Texas litter-prevention effort for the Texas Department of Transportation to Vision Zero for the New York City Department of Transportation and Project Connect for Capital Metropolitan Transportation Authority in Austin. Health and safety agencies also make up a large share of the client list, including the Texas Health and Human Services Commission, the Department of State Health Services, and the New York City Department of Health, where the group has worked on opioid medication-assisted treatment messaging.

The scope of work spans brand strategy and positioning, visual identity, messaging and voice, and rebranding, alongside creative concepting, brand campaigns, media relations, and press releases and newsroom support. Projects move across formats: television spots for TxTag and Driscoll Health Plan's STARKids program, websites such as Drive Clean Texas, and video work for the Long-Term Care initiative and the Women, Infants and Children (WIC) program.

Specific deliverables include the Dead Man Talking traffic safety poster series, Help and Hope testimonial films, and a brand identity built for the Fund for Public Health in New York City. Other work includes the 1-405 Express Toll Lanes campaign for the Washington Department of Transportation, Speak Your Mind for the Department of State Health Services, Live Tobacco-Free Austin for tobacco prevention, and awareness-building for the Caddo Lake Institute. The Teenage Drug Abuse Partnership for a Drug-Free Texas and a campaign for Whole Foods Market round out a client roster built largely around public agencies and public health messaging.