Shift Paradigm operates as a remote group of go-to-market architects, technology strategists, and customer experience experts based out of Austin, TX. Clients span medical device and equipment manufacturers, restaurant and hospitality brands from fine dining to QSR and hotels, banking and wealth management firms, and B2B SaaS companies looking to rework how technology and process connect to revenue.
Work centers on digital product design and engineering alongside revenue operations that combine business process, technology, data, and AI. On the demand and retention side, the agency handles CRM and email campaign strategy and planning, journey and automation design, personalization and segmentation, deliverability and inbox placement, and revenue analytics tied to those campaigns. Digital strategy work threads through both, connecting how a product or experience is built to how it performs once it reaches a customer's inbox or dashboard.
For medical device and equipment manufacturers specifically, the agency turns clinical complexity into market advantage through compliance-ready digital experiences paired with AI-driven revenue operations. Beyond client engagements, Shift Paradigm facilitates on-site technology strategy sessions and speaks at industry events, putting its go-to-market thinking in front of practitioners directly. Leadership includes CEO Liz Ross, with Craig Ayers serving as Chief Operations Officer and Chief Finance Officer, overseeing how the firm's process and finance operations run alongside the client-facing consulting work.