Simone Ferraro

Simone Ferraro is a product designer and information architect based in London. With over fifteen years of experience, Simone specializes in creating meaningful and accessible digital environments. He currently serves as a Senior User Experience Architect at the BBC, where he leads user-centered design processes and mentors team members.

Simone's core services include information architecture, prototyping, and user experience design. He works closely with cross-functional teams to develop user journeys, wireframes, and navigational prototypes, ensuring that user research is central to design decisions. His approach emphasizes collaboration and iterative design, aligning with Agile software development methods.

Notable projects include designing editorially curated content pages for BBC Sounds and rethinking the commissioning process at the BBC. Simone is also a writer for UX Collective and has participated in various conferences and workshops, furthering his expertise in the field.