Simplicity

Simplicity works with small to mid-size organizations on brand identity, websites, and the software that runs behind them, led by Bill Fairfull as President/CEO and John Fairfull as Vice President/CIO. The agency's range spans simple marketing websites to complex enterprise solutions, reflecting a stated approach of simplifying business through technology and decades of team experience behind that range.

For organizations that need a web presence without a costly design process, Simplicity offers a small business platform built to shortcut that path. Branding and design work is organized into packages, covering brand tone and voice alongside copy meant to stay consistent, transparent, and targeted. Content services extend to blogs, emails, and social media, and conversion copywriting is treated as part of the same effort to keep messaging aligned across those channels. Digital strategy work is framed around the idea that digital marketing should account for at least half of a client's marketing budget, positioning design as a core piece of that strategy rather than a separate line item.

On the technical side, Simplicity builds mobile apps and custom software, including records management software, RFID software, and project management software, alongside SEO audits and online review management. That mix places the agency between marketing and software development, handling both the branded website and copy a small business needs and the more specialized enterprise systems that larger organizations require. The combination of packaged branding options and custom software development lets Simplicity serve clients at different points of scale under one roof.