Simplistic

Simplistic was founded in 2015 as one of the ten original members of Shopify Plus' partner program, and it has stayed a Shopify Plus Partner ever since. Over that span the agency has completed more than 200 site launches and now supports clients generating over $1 billion in annual GMV. It was named a Top 2025 Shopify Platinum Partner.

Work is organized around five areas: Shopify design and development, CRO paired with analytics and outsourced site management, retention and lifecycle marketing, SEO alongside GEO and AI search, and agentic commerce. The retention and lifecycle marketing practice was strengthened through the acquisition of Sidekick, a retention marketing firm, adding dedicated expertise in that space rather than folding it into general marketing services. Together these services cover the build phase of a Shopify store, the ongoing optimization of conversion and data, and the growth-stage work of search visibility and repeat-purchase marketing.

Leadership at Simplistic includes Andrew Gordon as President, and the agency recently welcomed Rallyday Partners along with a new CEO, marking a shift in ownership and executive structure. These changes accompany the Sidekick acquisition as part of the agency's expansion beyond its original Shopify build-and-launch focus into retention-driven, lifecycle-oriented services for e-commerce clients already running on Shopify Plus.