Skidmore Studio

Skidmore Studio works with consumer packaged goods brands, from cult favorites to category disruptors, on branding, packaging, and websites intended to help products stand out on shelf and online. Operating since 1959, the studio maintains a presence across North Carolina, Michigan, Minnesota, Texas, and California, positioning it to work with CPG clients across multiple regions.

Services span naming, logo systems, typography, color, voice, and visual guardrails for brand identity work, along with packaging design that covers system-level concepts, line extensions, and individual SKUs. Consumer testing is built into the process through iterative feedback loops, visual A/B testing, and qualitative gut checks before packaging is finalized. On the digital side, the studio produces websites, DTC landing pages, Amazon A+ Content, retailer pitch decks, and campaign assets, carrying finished branding and packaging into broader creative campaigns once the core system is locked.