AGENCY LIST

SMAL

Munich, Bavaria, Germany
Visit smal.de

Crafting branded product experiences with emotion and technology

SMAL is an award-winning agency specializing in Branded Product Experiences (BX). They focus on infusing brands, products, and services with emotion to create lasting digital experiences. With a global team, SMAL partners with a diverse range of clients, from startups to Fortune 500 companies, to help them grow and succeed in the digital age.

The agency offers a comprehensive suite of services, including strategy, design, visualization, and development. Their approach is rooted in great insights and research, shaping all touchpoints between brands and customers. SMAL's secret sauce lies in their beautiful visual assets, which are integral to their storytelling and digital experience creation.

SMAL's portfolio includes projects like Enphase's new visual language, Elgato Neo, and Kensington SmartFit refresh. They are committed to creating genuine feelings that last, leveraging their expertise to deliver creative solutions that resonate with audiences worldwide.

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SERVICES

Capabilities

Category

Branding

Services

Agency details

Team size
51-200 people

About this agency on Agency List

SMAL holds an Agency List Score of 73 out of 100.

That score is higher than 47% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed SMAL in September 2026, reading 6 pages published on smal.de.

The score reflects what SMAL had published by that date; anything published since has not been read.

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