AGENCY LIST

Smart Design

Brooklyn, New York, United States
Visit smartdesignworldwide.com

Strategic design for technology and consumer goods industries

Smart Design is a strategic design company focused on helping people live better and work smarter. They specialize in simplifying complex business problems through intuitive and profitable experiences. Their expertise spans across various industries including technology, consumer goods, financial services, healthcare, sports and fitness, and mobility.

The company offers a range of services such as research and insights, business and organizational design, product and service design, and engineering and technology. They emphasize understanding human behavior and system dynamics to uncover actionable insights and design strategies that activate opportunities.

Founded in 1980, Smart Design has brought over 1,000 products and services to market. Notable projects include collaborations with BBVA, the New York taxi redesign, and Gatorade's personalized hydration system. Their approach involves rapid prototyping and iteration to ensure the best outcomes for their clients.

46
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

PR and Communications

Services

What these services involve

Thought Leadership PR
Thought Leadership PR for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
1980 (46 years)

About this agency on Agency List

Smart Design holds an Agency List Score of 96 out of 100.

That score is higher than 87% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Smart Design in September 2026, reading 9 pages published on smartdesignworldwide.com.

The score reflects what Smart Design had published by that date; anything published since has not been read.

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