Smart Design

Brooklyn, New York, United States

Strategic design for technology and consumer goods industries

Smart Design is a strategic design company focused on helping people live better and work smarter. They specialize in simplifying complex business problems through intuitive and profitable experiences. Their expertise spans across various industries including technology, consumer goods, financial services, healthcare, sports and fitness, and mobility.

The company offers a range of services such as research and insights, business and organizational design, product and service design, and engineering and technology. They emphasize understanding human behavior and system dynamics to uncover actionable insights and design strategies that activate opportunities.

Founded in 1980, Smart Design has brought over 1,000 products and services to market. Notable projects include collaborations with BBVA, the New York taxi redesign, and Gatorade's personalized hydration system. Their approach involves rapid prototyping and iteration to ensure the best outcomes for their clients.

46
YEARS IN BUSINESS
1
SERVICES

Capabilities

Services

What these services involve

Thought Leadership PR
Thought Leadership PR for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
1980 (46 years)

How Smart Design scores 47 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1980).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Smart Design is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Smart Design and may evolve as additional data is verified or updated.

Local context

Smart Design operates in Brooklyn, New York, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.