AGENCY LIST

SmartMagic

Santa Monica, California, United States
Visit smartmagic.com

Brand strategy and product launches for global clients

SmartMagic collaborates across time zones and disciplines to deliver exceptional brand strategies and product launches. With a global team, they focus on creating impactful campaigns and partnerships for well-known brands.

Their core services include brand strategy, product innovation, and experiential marketing, helping clients like Sandisk, Starbucks, and TikTok achieve successful market entries and collaborations. SmartMagic's approach involves a blend of creativity and strategic planning to ensure each project meets client objectives.

Notable engagements include the Sandisk rebrand and launch, Starbucks x Peanuts brand strategy, and the Jimmy Choo x Sailor Moon collaboration, showcasing their expertise in managing high-profile projects.

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About this agency on Agency List

SmartMagic holds an Agency List Score of 71 out of 100.

That score is higher than 20% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed SmartMagic in September 2026, reading 4 pages published on smartmagic.com.

The score reflects what SmartMagic had published by that date; anything published since has not been read.

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