SMI Digital

Based in Kansas City, SMI Digital pairs a lean internal structure with a flexible resource model to run digital strategy, content, performance marketing, and website design work for clients including Cobalt Boats, Digital Ally, iVet Foods, Service Management Group, Nuts and Bolts, and Villere. Founders Mark and Jason bring 30 and 18 years in marketing and digital marketing respectively, alongside creative director Michael, who has close to 20 years in the field.

Work moves through four stages: strategy and exploration, creative development, market engagement, and measurement and reporting. The agency keeps a focus on integrating sales and marketing functions, using its agile setup to adjust resourcing as client needs shift across brand strategy, UX research, social listening, and analytics.