Snack Media specialises in monetising sports and entertainment content for premium publishers and rights holders. Founded in 2007, the company has grown from a sports content publisher to a global network with over 400 publishing partners. They offer end-to-end services that go beyond programmatic advertising, leveraging proprietary adtech to maximise inventory value.
The agency provides a personalised service for publishers, helping them design and execute long-term monetisation plans. Snack Media's proprietary adtech, powered by SnackLabs, allows for direct access to premium demand and delivers tailored ad solutions. Their network generates 7 billion monthly impressions, showcasing their extensive reach and capability.
In 2023, Snack Media was acquired by Valnet, a content investment powerhouse, which has further enhanced their resources in sales, ad tech, and account management. This acquisition marks a new phase of growth, enabling Snack Media to continue delivering value to some of the biggest brands in sports and entertainment.