Chameleon Power builds visualization technology aimed at the point of purchase, giving buyers an interactive virtual experience for design, decorating, and product selections. The company organizes its offerings by industry and by technology type, and in 2021 it became part of Hyphen Solutions after Hyphen acquired all of Chameleon Power's assets.
The work centers on 3D and 2D rendering built to a company's specific product specifications, producing life-like images rather than generic stock visuals. Chameleon Power's Lifestyle Image Generator automates the creation of high-resolution imagery, while an in-house photography studio removes the need for clients to manage their own product photo shoots. Color and graphics specialists on staff assemble image libraries from this photography and rendering work, and the broader technology stack extends to VR and AR software alongside the core 2D and 3D solutions.
Companies that need buyers to visualize a product before purchase are the core audience, with the visualization layer built to bridge the gap between a product catalog and a customer's final selection. The combination of rendering services, automated lifestyle imagery, and in-house photography lets clients generate a consistent image library without coordinating separate vendors for shoots, renders, and graphics work.