AGENCY LIST

Sound Mind Design

Asheville, North Carolina, United States
Visit soundmind.design

Creative studio specializing in illustration and brand identity

Sound Mind Design is a creative studio that focuses on illustration and design to build, evolve, and maintain brands. Founded by Jenny Fares in 2004, the studio operates out of Asheville and has a philosophy of making great work or not bothering at all. Jenny Fares brings nearly two decades of experience in graphic design and branding, having worked with major brands like Coca-Cola and Verizon Wireless.

The studio offers a range of services including branding identity, illustration, logos, digital design, and packaging. They also create commissions for global brands and limited edition products, prints, and apparel. Sound Mind Design believes in the power of illustration and design to simplify communications and make an impact.

Their client list includes notable names such as Verizon Wireless, New Belgium Brewing, and the City of Asheville. Jenny Fares has been recognized for her contributions to the graphic design community, having been named Best of Graphic Design in WNC by Mountain Xpress readers in 2012 and 2013.

22
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Graphic and Print Design

Services

What these services involve

Illustration
Illustration for graphic and print design buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
1-10 people
Founded
2004 (22 years)

About this agency on Agency List

Sound Mind Design holds an Agency List Score of 72 out of 100.

That score is higher than 24% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Sound Mind Design in September 2026, reading 5 pages published on soundmind.design.

The score reflects what Sound Mind Design had published by that date; anything published since has not been read.

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