Southern Research Group

Southern Research Group specializes in consumer and healthcare-related opinion research, offering full-service marketing research and consulting. Established in 1985, the firm has conducted thousands of projects for both public and private sector clients, providing valuable insights to guide business decisions.

Their core services include advertising research, competitor analysis, market segmentation, mystery shopping, customer and employee satisfaction surveys, and new market assessment. They utilize various data collection methods such as telephone interviews, focus groups, and internet surveys to deliver actionable information.

Southern Research Group operates from a professional office environment equipped with a fully-automated call center and a focus group suite. Their clients span industries like healthcare, foodservice, telecommunications, and government agencies, benefiting from tailored research plans that enhance program development and evaluation.