Speer + Rogal

Heidelberg, Baden-Wurttemberg, Germany

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Marketing transformation with digital and strategic expertise

Speer + Rogal is a marketing and advertising agency with over 35 years of experience, based in Heidelberg, Germany. They specialize in transforming businesses through strategic marketing and digital solutions. The agency is led by Lothar and Tibor Rogal, who bring a blend of traditional and digital marketing expertise to their clients.

The agency offers a range of services including strategy development, market analysis, campaign implementation, and digital transformation. They also provide digitalization consulting, process optimization, and technology implementation to enhance business efficiency. Speer + Rogal is committed to delivering tailored marketing solutions that integrate both analog and digital strategies.

Their client portfolio includes notable names such as Ricola AG, The Walt Disney Company Germany, and Roche Diagnostics. The agency has been recognized for its creativity and reliability, winning awards like the Comprix in Gold for best pharma advertising. They are known for their holistic approach and ability to drive successful marketing outcomes for their clients.

38
YEARS IN BUSINESS
12
SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
11-50 people
Founded
1988 (38 years)

About this agency on Agency List

Speer + Rogal holds an Agency List Score of 74 out of 100.

That score is higher than 66% of the 37,023 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Speer + Rogal in September 2026, reading 8 pages published on speer-rogal.de.

The score reflects what Speer + Rogal had published by that date; anything published since has not been read.

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