Spinach

Based in South Melbourne, Spinach describes itself as a fully integrated agency covering creative, strategy, media, brand and social work under one roof. Client work spans retail and automotive names such as Reddy Express, Autobarn, Haymes Paint and Black Swan, alongside campaign work like Helping Save Our Big Backyard.

Services run from creative concepting and production through media planning and buying to brand strategy and positioning, with a dedicated social strategy, organic social management and social content production offering. The agency also publishes commentary on retail and automotive marketing, including pieces on retail's competitive advantage in owning 'buying' moments, what auto brands can learn from consumer retail marketing, and what supermarket aisles signal about consumer confidence.