Spool

Founded in 2018, Spool is a woman-owned agency that continues to redefine the PR industry by connecting brands to culture through innovative strategies. The agency specializes in PR and reputation management, brand positioning, and communications strategy, offering a broad suite of services that includes influencer and creator marketing, corporate communications, and purpose strategy. Spool's commitment to cultural intelligence and business strategy ensures that their work not only resonates but also drives meaningful impact.

Spool's approach is rooted in a deep understanding of cultural trends and strategic execution, allowing them to deliver integrated campaigns and experiential marketing that engage audiences effectively. Their services extend to creative and content development, measurement and insights, and C-suite advisory, providing clients with a holistic approach to communications. The agency's dedication to being a force for good is evident in their work, which consistently earns recognition and accolades.

Recognized by Provoke Media as one of the Top 80 Agencies in North America and awarded Disruptive Agency of the Year at the SABER Awards, Spool's team of experienced professionals brings clarity, creativity, and strategic insight to every project. Under the leadership of founder Catherine Merritt, who has been recognized as a Woman of Influence, Spool continues to set new standards in the industry, ensuring that their clients' stories are told with authenticity and impact.