Spyglass

Minneapolis, Minnesota, United States

Strategic brand consultancy with creative solutions and market differentiation

Spyglass is a strategic brand consultancy that collaborates with leaders to address mission-critical brand and marketing challenges. Celebrating 20 years in the industry, Spyglass prides itself on fostering a culture of individual expression, growth, and collective success. The agency is known for its unique approach, combining business acumen with creative strategies to help clients differentiate and elevate their market position.

Spyglass offers a range of services including brand audits, stakeholder insights, market analysis, and brand expression through naming, visual identities, and digital content. They focus on refining and executing seamless brand experiences, ensuring that strategies are brought to life in compelling ways. Their work spans various industries, with notable projects like retooling manufacturing businesses and redefining emergency room experiences.

The agency's commitment to impactful work is evident in their partnerships with clients such as Echo360 and Brighton Science. Spyglass's approach is characterized by a blend of strategy, creativity, and execution, ensuring that they consistently deliver results that resonate with their clients' audiences.

23
YEARS IN BUSINESS
6
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Naming
Naming for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
2003 (23 years)

Directory hubs

Browse the wider directory Spyglass is listed in.