Square One Design

Grand Rapids, Michigan, United States

Designing impactful brands with strategic brand identity and messaging.

Square One Design is a team of designers, listeners, and problem solvers based in Grand Rapids, Michigan. They focus on creating impactful brands through a personalized approach, offering a wide range of services that include brand strategy, brand identity, and messaging.

Their core services encompass brand strategy and positioning, naming, visual identity, and brand guidelines. They also provide art direction, print and packaging design, and website development, ensuring that their work pulls people closer to brands and fosters authentic moments.

Square One Design collaborates with a diverse range of clients across various industries, including finance, healthcare, and retail. Their notable projects include work for Johnny’s Markets, NBX Concerts, and The Gluten Free Brothers, showcasing their ability to elevate brand experiences and drive measurable growth.

5
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Naming
Naming for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people

About this agency on Agency List

Square One Design holds an Agency List Score of 74 out of 100.

That score is higher than 65% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Square One Design in September 2026, reading 5 pages published on squareonedesign.com.

The score reflects what Square One Design had published by that date; anything published since has not been read.

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